Experience
Principal Designer (IdeaExchange & Known Issues) - Salesforce
Feb 2021 - Present   |   San Francisco, CA
Leading product design and UX strategy for Salesforce's IdeaExchange and Known Issues platforms. Spearheading conversations and strategic connections between UX, Product, and Engineering leaders within the organization; improving alignment in experiences, technologies, and product roadmap. Ensuring growth opportunities for world-class UX talent through recruitment, trust, transparency, support, and recognition. Champion for improving collaboration, work processes, and tool adoption with product and engineering partners resulting in increased efficiency and velocity. Leading initiatives to help drive external and internal adoption of the IdeaExchange and Known Issues products. Fostering a growth mindset through continuous personal improvement and strengthening relationships through open and courageous conversations.


UX Lead (IdeaExchange) - Salesforce
Oct 2018 - Feb 2021   |   San Francisco, CA
The IdeaExchange empowers Salesforce customers and partners by giving them an actionable voice into the Salesforce product planning process through features such as idea submission, voting, commenting, and prioritization. Key functions of the role include ownership of the user experience design and strategy, information architecture, interaction, visual design, research, accessibility standards, and content. Responsibilities include team recruitment and management, ownership of weekly syncs, and deliverables documentation. Daily collaboration with direct report, Product, Engineering, and broader organization. Presentations to C-level executives and entire Salesforce Product Design & User Experience organization.


Lead Product Designer (Console & Setup) - Salesforce
Oct 2017 - Oct 2018   |   San Francisco, CA
Platform UX Lead for Console and Setup Experiences advocating for quality and consistent experiences throughout the product ecosystem. Coordinating design initiatives and strategy across multiple Design, Product and Engineering teams. Establishing partnerships with leadership and key stakeholders, while driving innovation through data and customer insights. Contribution and evaluation of Lightning Design System throughout the entire organization with a focus on cross-cloud experiences. Key features include Console Pop-out Utilities; which allows users to detach, manage and sync Utility Bar items in an independent and separate browser window, and Setup Assistant; a guided and prescriptive task management feature for Salesforce Administrators.


UX Design Manager - Hewlett Packard Enterprise
Sep 2016 - Oct 2017   |   Sunnyvale, CA
Leading and executing the design vision and UX strategy for 3 platforms within a multi-billion dollar software business comprised of our core software website, apps/plug-ins marketplace and technology news website. Highlights including an updated visual language, design system and user experience; working hand-in-hand with Executive Leadership, Product Managers, Project Managers, Engineers and Stakeholders.

Managing a diverse team of high-performing, multi-disciplinary UX and Visual Designers engaging in user interviews, information architecture, prototyping, usability testing, visual/UI design, photography, illustrations, and iconography. Crafting requirements and solutions to meet KPIs and metrics based on business objectives. Prioritizing project timelines while guiding team culture, organizing reviews, collaboration sessions and mentoring. Managing communications with external agencies for overflow and campaign work.

Responsible for recruiting and hiring efforts in partnership with internal and external recruiting teams. Conducting initial resume and portfolio reviews, phone screens, planning in-person interview, and organizing team feedback.


Senior Designer - Hewlett Packard Enterprise
Oct 2014 - Sep 2016   |   Sunnyvale, CA
Senior Designer for Online Business organization providing thought leadership for the overall design vision and execution across all products within the team. Influence organizational members and stakeholders, and build consensus in user experience throughout. Strong communications skills for building partnerships and buy-in with other teams. Contribute to the development of the Design team culture and quality standards. Advocate the importance of user research both during ideation and post product launch in order to validate design decisions. Familiarity with product goals to help guide design to meet and exceed their ROI and KPIs.


Designer - Trulia
Jan 2013 - Oct 2014   |   San Francisco, CA
Design lead for Trulia Agent Marketing business unit. Working with 10+ Product and Marketing Managers translating business goals into relevant and effective designs. Collaborated with team of 8+ Designers to create consistency and innovative design processes. Responsibilities included wireframing, landing pages, emails, infographics, marketing documents, A/B testing, HTML/CSS coding and creative copy editing.


Designer - StubHub (eBay)
Jul 2007 - Jan 2013   |   San Francisco, CA
Integral member of StubHub Brand & Creative Team leading various creative channels, campaigns and product launches including StubHub website, rewards program, partnerships, social media channels, mobile applications and international marketing. Worked closely with Marketing, Product, Engineering, User Experience teams and outside contractors to achieve cohesive, innovative and inspirational creative. Specific creative assets include web pages, emails, online banners, identity packages, print collateral, mobile applications, social channels, video production, out-of-home advertising, photography, and illustrations. All of which helped guide the company to become the largest ticket marketplace in the world with a 30% annual year-over-year increase in ticket sales, brand awareness score of 68% and 0 to 250,000 Facebook followers in three years.
Tools
Figma
Sketch
InVision
Adobe Suite
UserTesting
UserZoom
SurveyMonkey
Education
Graphic Design
California State Polytechnic University
Pomona, California
References
Available upon request